Overview

Senior Product Designer with 10+ years of experience crafting end-to-end digital experiences rooted in a customer-first mindset. Bridging people’s needs and business goals through design that enhances usability, strengthens information architecture, and drives measurable impact across large-scale digital platforms.

UX 

UX Research, heuristic evaluations, A/B testing, usability studies, information architecture, journey mapping, personas, and quantitative data analysis to inform human-centered design decisions.

Interface Design

Designing and refining scalable UI systems, integrating brand identity, typography, and iconography into cohesive design languages. Providing visual direction and accessibility guidance to ensure clarity and engagement across responsive interfaces.

AI

I use AI as a strategic partner, leveraging LLMs to accelerate research planning, synthesize complex datasets, and uncover patterns across UXR findings and raw analytics. I’m exploring the use of generative tools for low-fi concepts, asset creation for internal presentations and early design explorations.

Interaction & Motion Design

Prototype design, micro-interactions, motion design, animation for digital interfaces, interaction flows, and user-centered storytelling to enhance engagement and conversion.

Collaboration & Leadership

Cross-functional alignment, presenting design rationale, influencing designers, facilitating workshops, and partnering with product, engineering, and research teams to inform design strategy.

Education

2021     UX Certification

Nielsen Norman Group UX Certification

2005     J.S. Knight Fellowship Affiliate

Stanford University, Palo Alto, California

1999     BFA – Graphic Design

National University of Colombia, Bogota, Colombia

Experience

Chewy - Pet Industry | E-commerce & Health Technology

2022  2025    Senior Product Designer

• Account Design: Currently leading the account design space, transforming Chewy customer accounts into intuitive, personalized experiences that drive engagement and satisfaction.
• Navigation Redesign: Led the redesign of Chewy’s global navigation across desktop, mobile web, and native apps. Surfaced Dog and Cat categories into primary navigation, improving discoverability and increasing conversion in key verticals.
  
• Information Architecture & UX: Partnered with product managers, engineers, and researchers to reimagine the site’s information architecture and mega-menu design, optimizing usability and simplifying content hierarchy.
  
• Customer Order Experience: Currently leading the redesign of the Order Details, and Order History pages to enhance transparency, usability, and task completion.
  
• Cross-Functional Collaboration: Collaborate with data analytics to define key metrics, run usability studies with UX researchers, and validate design decisions through data and customer feedback.
  
• Leadership & Influence: Manage design deliverables and schedules, influence designers, and contribute to design system improvements and cross-team design standards.

Bluegreen Vacations

2021 2022    UX / UI Design Manager

• Reported to the VP of Marketing Operations.
  Led a team of designers focused on customercentered strategies across web properties, digital marketing campaigns, future applications, and all digital touchpoints in the customer journey.
• Collaborated with stakeholders, project managers, and technology teams to align on business goals and project execution.
  
• Provided creative and artistic direction for marketing campaigns, ensuring cohesive brand expression across channels.
  
• Assessed existing digital experiences and proposed user-centered improvements by gathering requirements, evaluating functionality, and integrating customer insights into user flows and end-to-end journeys.
  
• Oversaw projects from concept and wireframes through final design delivery, ensuring high-quality execution.
  Helped refine internal workflows and communication systems to improve efficiency and keep projects within scope.
  
• Conducted research and developed UX personas, user flows, site maps, and information-architecture solutions using both quantitative and qualitative data.

Bluegreen Vacations

2017 2021    Senior Customer Experience Designer

• Reporting to VP of Customer Experience
  
• Leading the creation of compelling user experiences for customers in collaboration with cross-functional teams and stakeholders
• Research and implementation of UX best practices Supporting marketing and development teams finding solutions to pain points and friction areas to improve guests and owners digital experiences
• Information architecture, sitemaps, user flows and wireframes development
  
• UI library and components management and development.
  
• UI design for mobile and desktop environments
  
• Interactive prototypes showcasing micro interactions, animations and functionality
  
• Advising and defining objectives for UX timeframes based in business goals and roadmaps
  
• Creating and conducting UX research in-house and in research facilities
  

Bluegreen Vacations 

2014 2017    Senior Digital Designer

• Reporting to Creative Director, leading efforts to articulate brand alignment, improve workflow and implement best UX practices

• Information Architecture

• UI assets management

• UI Redesign of corporate and marketing websites and apps

• Motion Graphics for web and digital signage

Bluegreen Vacations 

2013 2014   Web Designer

• Reporting to Art Director, leading design of new mobile-first UI marketing and corporate sites that helped increase revenue online

• Marketing and corporate landing pages design, front-end HTML and CSS

• Photography, image retouch and art direction

Levenger

2011 2013    Senior Web Designer

Languages

Spanish and English

Skills

• Figma and After Effects prototyping
• Story-mapping, UX personas and customer journey design
• User research and usability testing
• Information architecture, sitemaps, wireframes and user flows
• UI and interactive design, micro-interactions, motion graphics, animations
  and prototypes
  
• HTML and CSS development experience
  

Software

Figma

After effects

UserTesting / D-scout

Google Analytics 

Lucid chart

Photoshop

Animate

In design

Illustrator

Jira / Confluence

Microsoft Office Suite

Special skills

Motion Graphics

Digital Art

Stop Motion animations

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